The International Maritime Rescue Federation has appointed specialist maritime corporate communications agency Navigate PR, to manage its media relations and provide strategic communications support.
The IMRF is the international charity focused on preventing loss of life in the world’s waters. Established in 1924, the organisation works with government and non-government search and rescue organisations around the world to prevent the loss of life.
Navigate will be working with IMRF to raise the charity’s profile and awareness of its work, while supporting the charity’s aspirations for global membership growth and funding through intelligent media relations and strategic communications activities.
Established in 2004, Navigate works to help shipping and maritime service companies to become more visible through a range of corporate communications activities including traditional and social media, digital campaigns, market research and event management, with the objective of raising their profile and achieving more business.
Claire Sneddon, senior account manager at Navigate says: "As a specialist maritime communications consultancy, we are all too aware of the valuable work maritime search and rescue organisations provide. The IMRF brings together such organisations all over the world to work together to promote safety, provide relief from disaster at sea and reduce loss of life. We are proud to support such a worthwhile cause."
Bruce Reid, CEO IMRF says: "Too many people lose their lives in the world's waters every year, and many of those deaths could be prevented with improved maritime search and rescue coordination and response."
"We are delighted to be working with Navigate PR, and appreciate their offer to provide communications consultancy services on a part pro-bono basis as part of their corporate social responsibility activities supporting maritime related causes."
"This is an exciting time for the IMRF as we increase both our activities and our profile, with 121 members in 48 countries we are looking forward to our fourth Mass Rescue Operations conference in Sweden in June, we’ve just launched the IMRF H.E.R.O. Awards for 2017 and we’ll be running our Lifeboat Crew Exchange programme for the fifth year."