On the 24th May, the members of the International News Media Association gathered for their annual world conference, where they announced the winners of the Global Media Awards.
In the world of media these are the awards that are coveted above all the rest, they are to news media what the Oscars are to film and the 2016 awards generated 699 entries from 264 news brands in 40 countries. We are delighted to announce that the Swedish Sea Rescue Society (SSRS), in collaboration with the Schibsted Media group, has won this prestigious award for their yellow boat campaign in the category “Best Brand Awareness Campaign”.
Andreas Arvidsson of SSRS had this to say: "We are of course very proud, but most of all we are very thankful and humble for all the people that have supported us and donated funds for the project, assisting us in saving 1892 lives.
"I am also very proud of the cooperation and the joint work of all our wonderful friends and colleagues in IMRF and all that this has generated in the last six months. We are indeed making history – and more importantly we save lives in the world’s waters...."
This campaign is a great example of what cooperation can achieve. The Schibsted Media Group approached SSRS with just one objective, to save lives together: "Never mind the problems and difficulties. We’ll deal with those later. We reach the Swedish people through our channels. You can save lives. We’re just wondering: can’t we save lives in the Mediterranean together?"
Congratulations from the IMRF to all involved. It is excellent to see an organisation gaining international recognition for their efforts and there is no doubt that as the award goes in the display cabinet, the yellow boats are already back out on the water. There are 1892 people who owe their lives to this campaign and there will be many more...
Full details of the yellow boat campaign are available here (new window).